TRUE VALUE

di petik dari page Kevin Robert :

the two key initiatives needed to create true value: 

creativity and effectiveness. 

Creativity to discover motivating and relevant insight so we can connect more deeply and emotionally with consumers, and effectiveness to improve margins, gain share, and increase sales. Cutting, backing off, and reducing are not going to take you anywhere apart from backwards. When the storm winds are blowing – and they’re picking up even as I write – it is not the time to head for a safe haven. If you really want to create value that will take your business through this storm, the better strategy is to see the winds as an opportunity and fill your sails. It will be one hell of a ride, but you’ll get there first. And that will make you a winner.

knows the price of everything and the value of nothing

listening is the secret weapon that can create the most value.

thank you !